The Beatles were a band from Liverpool that began in the early 1960s. From the beginning, they were a force of change, and they knew it. Clothing was one of the ways that change was pushed forward. The four members: John Lennon, Paul McCartney, George Harrison, and Ringo Starr were a music and fashion phenomenon. They were always at the center of the public eye.
According to the first Beatle biographer:
'(Music) groups wore grey suits, with matching ties and clean polished shoes. Everything was neat, tidy, restrained, and totally lacking in originality'.
The Beatles changed this perception forever. If they wore suits, they wore them their own way, with their own style. From the beginning, George was the most outlandish in his choice of fashion. One of George's schoolmates recalls him wearing pink shirts, yellow waistcoats and drainpipe trousers. The wearing of such bright colors at this time was groundbreaking and courageous, because one who wore these types of styles were thought to be gay.
Past the Teddy Boy styles of the 1950s, the Beatles were looking for the newest and freshest styles. George and Paul had the most profound impact on the group's fashion. By 1965, in the midst of the Peacock Revolution, their style was changing, and the group frequented Carnaby street and Kings Road to purchase their fashion. The band became so influential, that they even opened their own fashion boutique, as described in the video. In the gallery below, each member of the band is identified.