Beginning in London around 1963, men were changing their style. The economy was booming, and young men were in well paying jobs or starting their own businesses. These men came to be known as Peacocks, and the time period as the Peacock Revolution, due to the colorful nature of their clothing. According to Martin (1989), the Peacock Revolution was a time of the social liberation of the man to exist beyond conventional style in certain colors, styles, and habits. Men were no longer abiding to social class and standards in terms of dress, and were wearing whatever they wanted to.
Prior to this time, bright colors were difficult to come by in the ready-to wear industry, and men often wore what their fathers wore in browns, tweeds, and blacks. This was due to the association of bright colors to homosexual men. John Stephen was made famous for making homosexual dress popular in mainstream society for both gay and straight men alike. Because of this, gay men didn't feel the need to restrict their sense of style, and straight men could walk down the street and not be chastised or judged as homosexual.
Although not to this extreme , I feel like and that it stands to reason that it is because of this revolution that men today feel comfortable wearing bright colored shirts in shades of pink, purple, blue, and other colors.
The photograph to your left is the cover of the Daily Telegraph released in April of 1968. This magazine was popular for Peacock men and helped them to stay up to date with all the most recent fashion trends. Below you will find more photographs of Peacock style and of famous Peacock men, as well as a video.