Pioneered by John Stephen, Carnaby street paved the way for boutique fashion for men and women alike. His first two stores, Lord John and Lady Jane attracted a young, hip male and female clientele looking for the absolute fabbest fashion. John Stephen noted the importance of music to his customers, and only played the most popular music of the time in his stores. He also modeled many of his designs after things that famous musicians of the time, like the Beatles and the Rolling Stones.
Below is a brief video and some photographs on how Carnaby street came into being, and the role of John Stephen in it all!